MY PLAN Promotional Campaign
Spring 2009

Increase brand recognition while increasing usage of long-acting reversible contraceptives to women in their 20’s.

Role: Hire and advise leading advertising firm to develop and place campaign in TV, print and radio.

Midwest Teens Speak
Fall 2008

Transform 16-page booklet of verbatim statements from teens into a compelling 4-color oversized brochure for educators and parents. Per-piece costs were reduced by 50%.

Role: Content and vendor coordination, layout, design.

PLAN IT!
Spring 2009

Engage supporters, donors, volunteers and coalition partners with timely opportunities for involvement and agency updates. By increasing the per-page size of the publication, significant costs were able to be saved in mailing – with more room for compelling and relevant content.

Role: Layout, theme development, editor. Content, design, vendor coordination.